Cert. Marketing Management. Accredited: 20 Credits

The purpose of this certificate program is to empower learners you to grow current marketing knowledge, advance yourself in your career or improve your current presence on digital channels. We will share principles of marketing that any business or sole proprietor needs to have in their tool chest in order to strive and survive in the entrepreneurship environment.

Description

Candidates could be learning towards the full qualification or doing it as a single credit bearing module, or will be working within a SMME (Small, Medium, Micro Enterprise) environment, specialising in New Venture Ownership and Management, where the acquisition of competence against this standard will add value to one's job. This standard will also add value to entrepreneurs who are seeking to develop their entrepreneurial skills so that they can become more marketable for bigger contracts, including commercial and public sector contracts, for example the Department of Public Works programmes.

Purpose

The purpose therefore is to:

  • Empower you to grow your current marketing knowledge, advance yourself in your career or improve your current presence on digital channels.
  • Share principles of marketing that any business or sole proprietor needs to have in their tool chest in order to strive and survive in the entrepreneurship environment.

Who should Enrol?

  • Persons working within a SMME (Small, Medium, Micro Enterprise) geared towards new venture creation
  • Entrepreneurs who are seeking to develop their entrepreneurial skills so that they can become more marketable for bigger contracts
  • Persons working in the financial sector e.g. Bank employees, members of NGO’s responsible for the safekeeping of financials etc.
  • Employees in the commercial and public sector dealing with contracts, for example the Department of Public Works programmes.

Course Design

On and off-site learning from professional accredited learning material, facilitated by experienced trained and registered facilitators. The course is offered over 8 days and covers the following topics: 

  1. Basic techniques for implementing a marketing plan 
  2. Basic selling skills 
  3. Basic principles of customer care and after-sales service 
  4. Basic negotiating techniques 
  5. Basic principles and procedures for compiling quotes 
  6. Basic principles and procedures for interpreting and completing tender documents 
  7. Basic risk management principles pertaining to quotes and tenders for new venture 
  8. Interpersonal and communication skills within marketing and selling context 

Assessment

  • Group work
  • Presentations of financial reports
  • Assignments
  • POE
  • Summative assessment at end of the learning period.

Certification

To qualify for the certificate of completion for this short course, participants should fully attend the workshops as well as successfully complete the assessment process.

Accreditation

This skills course is part of a Service Seta accredited qualification – New Venture Creation Level 2. Accredited: 20 Credits 

Candidates completing this course can carry credits towards a full qualification should they wish to do so.

Contact

Ms. W Tainton

Tel: 013 754 6534

Mobile: 079 032 4372

Email: info@wined.education 

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